Rihanna's Fenty Beauty TikTok House is here!
During a party for the brand's new mascara product last week, the beauty mogul unveiled the Los Angeles home that will serve as a hub for creators to make content for TikTok.
"We are standing in the official first Fenty Beauty TikTok home," Rih Rih told partygoers. "I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can't do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub."
Burgeoning TikTok users will be able to use the innovate space to "collaborate, express, learn, and build community" while raiding "the fully stocked 'Make-up Pantry'" to create their own beauty-focused content with "Fenty Beauty spotlighting their creative excellence along the way," per a press release, obtained by Harper's Bazaar, from the brand.
To create the groundbreaking content, the Fenty Beauty house features beauty stations, video-ready natural light, and a huge pool and lounge area for the Fenty Beauty Tik Tokers to enjoy when they're not making Tik Tok videos. #THELIFE
Photo: Getty Images